Monday, October 5, 2009

Anatomy of a Video Shoot


Like many arts organizations, the Indianapolis Children's Choir has an annual fundraising gala, and planning is already underway. Aptly titled The Big Fun Event, ours is a night that people really do have fun at!

If, as they say, imitation is the sincerest form of flattery, then the Indianapolis Museum of Art should be flattered! They sent around a great little video promoting their own fundraiser, and as in everything they do, it was a class act. It left me feeling like I wanted to support them, and communicated a concise yet meaningful message.

I thought, "We can do that!" Harnessing the impact of email and video may just be the best way to promote the Big Fun Event. In the capable hands of SceneStream Digital Video Marketing, the shoot went well. Stay tuned for the final product!

(Check out the ICC fan page on Facebook for more pics from the shoot!)

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